MBA FPX 5008 Assessment 2 Using Analytical Techniques to Add Meaning to Data

MBA FPX 5008 Assessment 2 Using Analytical Techniques to Add Meaning to Data Student name Capella University MBA-FPX5008 Applied Business Analytics Professor Name Submission date Using Analytical Techniques to Add Meaning to Data Business analytics are the processes that are involved in converting historical data into information for decision-making. In the securities market, it has come to a point where the decisions of the investments are made through various analytical methods like visual representation, descriptive statistics, and comparing the performance of the company. Historical stock performance analysis can be used to gain insights into many facets of the company’s financial condition and how it performs over time, including its sustainability, competitiveness, and growth capacity (He & Yang, 2024). The historical analysis helps in determining the effects of the environment and competition on the business’s performance. This report aims to try to assess the performance of the Coca-Cola Company’s stock over the past 10 years fully. It will be carried out to evaluate the trend, stability, and sustainability of the business performance of the beverage industry. For the stock performance analysis, the daily stock information will be analyzed for 10 years (2016-2026). It will provide analyses of various parameters like opening price, day’s high price, day’s low price, closing price, and total number of shares traded. The report also analyzes the performance of the company’s stocks as compared to its competitors, PepsiCo and Keurig Dr Pepper, so as to analyze its competitive strength in the non-alcoholic beverages industry. The results should assist in informing investment and partnership decision-making processes, which will be supported by business and financial analytics. Company Background Incorporated in 1892 in the City of Atlanta, Georgia, Coca-Cola is one of the world’s top beverage companies. The principal products produced by Coca-Cola include carbonated beverages, bottled water, sports beverages, juice beverages, tea/coffee beverages, and energy beverages. The Coca-Cola Company’s purpose is to inspire moments of optimism and happiness through its products and programs in the world. Some of their activities consist of ensuring that their products are high quality and, at the same time, benefit the environment along with the surrounding communities. Carter’s vision for the company is to “create a more sustainable future for everyone” by bringing to life their beloved brands and drinks. The company’s values are leadership, integrity, accountability, diversity, and sustainability; all of which have played a key role in boosting its credentials globally. Firm Coca-Cola is an example of a platform that is only present in one industry. There are a variety of businesses that are in multiple industries. But, Coca-Cola has its businesses and strategies limited to one specific industry – beverages. By targeting a single industry, it is appropriate for competitor and financial analysis because all the revenue streams and business strategies are based on one industry. It offers over 200 drinks, such as Coke, Sprite, Fanta, Dasani, Minute Maid, and PowerAde, in the entire world. The company’s large bottling and distribution network enables it to have a presence in over 200 countries around the world. The Company’s strength lies in its geographical footprint as it earns revenues from both the developed and developing countries. While North America remains the biggest geographic contributor to Coca-Cola’s revenues, other geographic markets are responsible for sales growth and Coca-Cola’s brand awareness. By diversifying its geographic spread, Coca-Cola Company will reduce risks in any one geographic market as well as benefit from the growth of the world’s packaged beverage market. The company’s marketing expertise and efficient global distribution network also enable it to have the upper hand in the market (Hong & Luo, 2024). As far as the global beverages sector is concerned, there are two direct competitors of Coca-Cola’s – PepsiCo and Keurig Dr Pepper. However, Coca-Cola Company is likely to have the overwhelming market advantage owing to its various product lines, presence in the world, dedicated clientele, and efficiency of its operations. Having Coca-Cola as the top dog in the drinks industry guarantees that the company will have a good financial year. Current Relevance and Recent Positive Developments Coca-Cola Company has been one of the most interesting companies just about every news media outlet has been discussing over the past year, as it’s achieved outstanding financial performance, been able to expand successfully in all parts of the world, and with regard to the company’s innovation policies. Firstly, in the current economic climate, revenues are increasing and operating profit is also at an all-time high, even in a period of inflationary challenges and economic instabilities in all consumer industries worldwide (Nasdaq, 2025a). The reasons for achieving increased profits can be attributed to how well the firm has been able to satisfy the needs of consumers, as it applied a correct pricing policy and cost control measures. Therefore, it has boosted investors’ confidence in the business of the Company. Innovation has been the key factor in the company’s business over the past 12 months, with the launch of a zero-sugar drink amongst the innovations. In fact, the behaviour of consumers in utilizing the products has recently undergone a change, and they have started consuming the healthier products. Hence, the company needs to come up with new concoctions that appeal to consumers’ tastes. Therefore, many other flavoured sparkling beverages (Coca-Cola, 2024) and even Coke Zero Sugar have been created. The launch of these products proves the company’s quality of innovative thinking without compromising its global brand image. Plus, there’s another thing that has to do with the growth and development of the Coca-Cola Company in the areas of digital advertising, mobile marketing, and consumer engagement. Further, there have been a number of sustainability initiatives by the company, which relate to water resource conservation, reduction in carbon footprint, and recycling. These strategies are supposed to enable the company to be environmentally friendly. The above-mentioned factors have helped the company to follow the above-mentioned path and have been able to concentrate on the growth of the company’s market share, operational efficiency, and also provide more value to the […]